Tag Archives: NFL Super Bowl

Super Bowl was the most-watched program ever in the US, averaging 123.7 million viewers

The longest Super Bowl game will also go down as the most-watched program in U.S. television history. According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco on Sunday night averaged 123.7 million viewers across television and streaming platforms. That shattered last year’s mark of 115.1 million for Kansas City’s last-play victory over Philadelphia and is …

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Super Bowl more of a showcase for media companies instead of the network

LOS ANGELES (AP) — Super Bowl Sunday used to be the one day for a network to showcase its sports division and launch a new show. That is not the case anymore. With media consolidation, the networks are now sharing the stage with its corporate siblings. That’s been the case this week as Paramount showcased various programming and originated many …

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